About Us

Who is CVABC?

Central Virginia Business Coalition is dedicated to promoting locally owned retail establishments and service providers. It helps fuel the local economy and preserve the unique character of our area. Many studies have been conducted about the importance of buying local and supporting your neighbors. Local businesses are the largest source of new jobs across the country and help keep money circulating locally.

Excellent Customer Service

How good do you feel when you walk into a store and the employees welcome you and call you by your name? Want something that isn’t in stock? Quite frequently it can be ordered and in the store within days.

Is your non-profit hosting an event and you need sponsorships? When you approach a local business, you go right to the source. No need to place a request and wait for corporate headquarters to review it and make a decision

Should You or Shouldn’t You?

We are not against nationally owned stores. They also add to a community, supplying jobs, hiring local people, and paying taxes. We are only asking our consumers to be aware of their spending habits, and make a conscious effort to shift a portion of their normal spending to locally owned businesses.

It won’t take long before you find yourself looking for the independent businesses that make our community truly unique. You’ll be amazed at the resources you find.

Partner with RMA to enhance your visibility and to preserve the life, vitality, and uniqueness of our community.

Effective January 1, 2019, Heather Alto became the Executive Director, coming to RMA with over 9 years of experience working in the Membership Development and Marketing fields. She worked for 5 years as the Director of Membership and Marketing for the Bedford Area Chamber of Commerce, and most recently worked as an Account Executive for Vista Graphics handling a number of publications throughout our region.

Heather, having served as a GEMS (Volunteer) Team member, comes to use extremely knowledgeable about the organization and our mission.  She is committed to helping you build and grow relationships with other local businesses and consumers in our region through networking and other opportunities to connect.

Heather resides in Bedford County with her husband of 12 years Christopher Alto and has 3 children; Autumn, Hunter, and Ryleigh, and has recently acquired a new Hound puppy named Maddie.  Heather is President of the Sports Booster program at her children’s high school and loves sports of any kind.   She is a huge UVA Fan and loves to read and cook.

CVABC Board of Directors

Diana Hobson

Diana Hobson

Owner, Western Ways, Pet Craze & Ladies Lovin Life
Marc A. Schewel

Marc A. Schewel

President, Schewel Furniture
Rayner V. Snead

Rayner V. Snead

Principal, Edmunds & Williams PC
David M. Somers

David M. Somers

President, L. Oppleman
W. Bradley Weaver

W. Bradley Weaver

Co-owner, Weaver & Weaver Insurance