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Think local  •  Support local

Welcome to the Central Virginia Business Coalition! An organization that strives to grow and promote businesses in our region and encourage our local economy to support local year round!

The CVABC – A Story & Mission

The CVABC is formally known as the Lynchburg Retail Merchants Association. Chartered in 1906, the Lynchburg RMA began helping small businesses in our area and continued it’s growth thru today where two years ago we rebranded into the Central Virginia Business Coalition due to the growth of the business types and region that we serve.

Support Local, Shop Local, Buy Local. It is the Mission of the Central Virginia Business Coalition to build a strong local economy and showcase the unique characteristics of our business community.

Visiting Angels joined the CVABC in December of 2019. Since joining the numerous connections we have made for both clients and vendors has been beneficial to our business. Being able to make friends with fellow business owners both big and small gives us a resource to learn from their success and to help us not to make a mistake they may have already learned along their business journey. The CVABC staff also makes sure to be active in the community so Visiting Angels has an opportunity to participate in events where our staff can interact with the communities we serve. I highly recommend this organization to businesses of any size!

– Mike Norfield, Owner Visiting Angels of Lynchburg

Why Be A Member?

By joining the Central Virginia Business Coalition, you are taking a step towards not only focusing on your business but being a part of a community of other business owners that will do the same. With the Advertising, Networking, and Referral opportunities combined with the low cost of annual membership, it is the best decision you can make for your small business.

Meet Our Team

Our dynamic team works with business owners in our community in a hands-on capacity. Working with the CVABC means you have a partner in your corner for growth! Get to know us and see how we can help your business thrive.

Heather Alto – Executive Director

  • 10+ years business development
  • Voted “Best Local Leader”
  • Harry Potter fanatic
  • Mother of 3

Andrea Plunkett – Director of Membership

  • Local Small Business Owner
  • 6+ years sales/marketing experience
  • Mother of 3
  • Talented and accomplished singer

Autumn Myers – Director of Programs

  • 4+ years event planning experience
  • Licensed CNA
  • Middle School volleyball coach
  • “Animal mom” of 17

Upcoming Events:

Here are some upcoming events you want to make sure not to miss!


Christmas in July

Join the CVABC as they host their first Annual Christmas in July at Spring Rose Lane on Saturday July 23rd! Get your Christmas shopping done early and enjoy local artisan and crafters, food trucks, Bounce houses for the kids and craft making!



Battle of the Bands

The Central Virginia Business Coalition is excited to be hosting our 4th Annual Battle of the Bands at Liberty Lake Park in Bedford on Saturday August 20th. Admission is Free so set aside your evening from 5pm – 9pm to come out and listen to 3 local bands, battle for the $1000 Cash Prize. Food Trucks, Beer /Wine Garden, Local Vendors and a Cruise In are all part of this FREE Event!!


Community Vendors

Bedford Centerfest

This September marks the 41st Annual Centerfest in Downtown Bedford. Over 120 Vendors, Local Businesses, Food Trucks, Bands, Kids Zone, Musical Entertainment and more. You will not want to miss this event!!!


What We Can Do For Your Business


Event Promotion & Visibility

Website Exposure

Business Growth


Online Promotion

Ribbon Cuttings

Co-op Advertising




(434) 528-1732



14805 Forest Rd, Suite 107, Forest, VA 24551