Think local  •  Support local

Welcome to the Central Virginia Business Coalition! An organization that strives to grow and promote businesses in our region and encourage our local economy to support local year round!

The CVABC – A Story & Mission

The CVABC is formally known as the Lynchburg Retail Merchants Association. Chartered in 1906, the Lynchburg RMA began helping small businesses in our area and continued it’s growth thru today where two years ago we rebranded into the Central Virginia Business Coalition due to the growth of the business types and region that we serve.

Support Local, Shop Local, Buy Local. It is the Mission of the Central Virginia Business Coalition to build a strong local economy and showcase the unique characteristics of our business community.

Visiting Angels joined the CVABC in December of 2019. Since joining the numerous connections we have made for both clients and vendors has been beneficial to our business. Being able to make friends with fellow business owners both big and small gives us a resource to learn from their success and to help us not to make a mistake they may have already learned along their business journey. The CVABC staff also makes sure to be active in the community so Visiting Angels has an opportunity to participate in events where our staff can interact with the communities we serve. I highly recommend this organization to businesses of any size!

– Mike Norfield, Owner Visiting Angels of Lynchburg

Why Be A Member?

By joining the Central Virginia Business Coalition, you are taking a step towards not only focusing on your business but being a part of a community of other business owners that will do the same. With the Advertising, Networking, and Referral opportunities combined with the low cost of annual membership, it is the best decision you can make for your small business.

Meet Our Team

Our dynamic team works with business owners in our community in a hands-on capacity. Working with the CVABC means you have a partner in your corner for growth! Get to know us and see how we can help your business thrive.

Heather Alto – Executive Director

  • 10+ years business development
  • Voted “Best Local Leader”
  • Harry Potter fanatic
  • Mother of 3

Andrea Plunkett – Director of Membership

  • Local Small Business Owner
  • 6+ years sales/marketing experience
  • Mother of 3
  • Talented and accomplished singer

Autumn Myers – Director of Programs

  • 4+ years event planning experience
  • Licensed CNA
  • Middle School volleyball coach
  • “Animal mom” of 17

Upcoming Events:

Here are some upcoming events you want to make sure not to miss!


Holiday Coffee Talk

Join the CVABC as they host their final Coffee Talk of the year at Blue Mountain Barn located in River Ridge Mall.  Stop in from 8am -10am for business networking and some holiday cheer. 



Bedford, VA Christmas Parade

The Central Virginia Business Coalition is excited to be hosting the 2022 Bedford Christmas Parade ” The Sounds of Christmas”.  Beginning at 11am in Downtown Bedford, come see the floats, marchers, bands, and sounds at the Annual Bedford Christmas Parade. 



Lynchburg, VA Christmas Parade

Join us for this years 2022 Lynchburg Christmas Parade “Mary and Bright”!   Stepping off from the Bank of the James Stadium at 4pm, come and take part in the beginning of the Holiday Season in Lynchburg, VA!


What We Can Do For Your Business


Event Promotion & Visibility

Website Exposure

Business Growth


Online Promotion

Ribbon Cuttings

Co-op Advertising




(434) 528-1732




14805 Forest Rd, Suite 107, Forest, VA 24551